We all have the same amount of time. No one has more minutes in the hour or hours in the day. It’s how we make use of our time that can determine whether we reach our goals… or just keep up with our daily to-do list. I have two small humans who occasionally require my […]
Writing copy for charities and non-profits is something I’ve dabbled in. When I was first offered the work to write long, direct mail letters for the Australian Conservation Society, I panicked. I didn’t know anything about charity copywriting! How much should I charge? Should I do it pro bono? Was it really all that different […]
Another great coaching call. We talked about setting your rates, where to spend your marketing energy to bring the most work in, giving kickbacks (discounts) to regular referrers of work and networking to find regular referrers of work. Catch the replay!
Copywriting formulas and copywriting swipe files can seem like cheating at your craft until you sit down to use them. You see, swipe files and copywriting formulas give you a framework. Nothing more. They are the studwork behind the walls… but the studwork alone does not make a luxury villa. You must fill in the […]
Being a freelance copywriter is awesome. I love to write and I get to control my work. But that’s not the whole picture. Sometimes, I’ve written so much that I’m spent. I’m burned out and in a creative funk. Over the years I’ve tried to prevent that state of affairs. I actively work on my […]