“It’s not what you look at that matters, it’s what you see.” – Henry David Thoreau
Now that you know how to get into the headspace of your reader, it’s time to start learning how to persuade them. In this lesson you’ll learn:
- The different types of benefits
- The foolproof method for extracting benefits that matter
- Linking words and phrases to weave your compelling benefits through your copy
Who goes there?
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