Testimonials let you show off the good side of your business.
I’ve never seen an iffy testimonial published and I expect you haven’t either and that leads some people to think that testimonials are pointless.
I absolutely disagree.
Testimonials show some proof that you’ve solved real problems for real customers. And that’s what makes you more credible to prospective customers.
A little bit of proof goes a long, long way.
But how do you get those amazingly powerful quotes? Here are some tips to get testimonials that make your prospects go “WOW, I gotta get me some of that.”
1. Listen to your customers and if they say something nice, ask them if you can use that in your marketing. I bet they say yes.
2. Ask your customers for a testimonial when they are feeling great about what you’ve delivered.
3. Give your customers some tips on what to include in the testimonial. We all love to hear how awesome we are to work with but the most useful testimonials delve a bit deeper. Don’t be afraid of giving your customers an outline of what to write like:
- What was the challenge that led you to look for a copywriter?
- How did you help them overcome their specific problem?
- Did they generate any profit as a result?
- What did they particularly like about the final copy?
- What about your service delivery surprised them?
- How did they find the experience of working with you?
- Would they recommend you to their friends or colleagues?
- If they could suggest one change to the service, it would be…..?
4. Edit your testimonials. That doesn’t mean rewriting them completely but you may need to make them more succinct. Pick out the best parts to create a shorter, more powerful testimonial.
5. Include as much detail as possible about the author of the quote.
“Belinda Weaver, Owner of Copywrite Matters, August 2011” is so much more believable than “Business Owner, 2011”.
A testimonial is a story and it’s stories that help us connect. By guiding your customers a little more you can you get the makings of a really powerful story. A story in which you are the hero.
Do you ask for testimonials from your customers? When you read testimonials and case studies, do you believe them?
Belinda (AKA The Copy Detective)