Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return relevant content that matched the context and intent of the search, not just the keywords. So using keywords in your copywriting has become less important… or has it? You see, […]
When you look at a picture of a smiling baby/beautiful sunset/hot guy or girl, your brain and body get all twangy with emotional responses. Even if you won’t admit it. But Google can’t see those images. Noooo. Google just sees code, like the people outside the Matrix. You might think that using images across […]
That’s right, baby. I’m back! If you’ve emailed Copywrite Matters in the past few weeks, you would have received an out of office message telling you the shop was shut (temporarily). Why? Well, I welcomed a baby girl to my world of words, Faraday Eleanor. Oh and I moved house.
Scammers. They are all around us. If you run, manage or own a website, surely by now you’ve come across SEO businesses pushing their services, with promises of great hope for your website and, in turn, your business through extra revenue, created from higher page rankings and better search results in one or all of […]
Last year showed a tough time for some online marketers. Thanks to Google’s algorithm changes, Panda updates and the arrival of Penguin, everything went topsy-turvy for a while. Once SEO experts managed to figure out what was going on, things got a little simpler. So what was it all about? Which changes happened in 2012? […]